top of page

Social Campaign

America’s oldest, most respected spray starch brand deserves social media marketing that's anything-but stiff. Utilizing rich texture and
color, these assets offer depth to a 2D world.

Facebook enforces a strict 20:80, text to image ratio for promoted content. Immediately, I began to question the limits of this rule. I asked, "How can I obscure letterforms into 'acceptable'
imagery for this algorithm?"


This small act of rebellion is embodied in the 'Five Benefits of Starch' carousel ad—passing

the ratio test with flying colors.

bottom of page