Social Campaign

America’s oldest, most respected spray starch brand deserves social media marketing that's anything-but stiff. Utilizing rich texture and
color, these assets offer depth to a 2D world.

Facebook enforces a strict 20:80, text to image ratio for promoted content. Immediately, I began to question the limits of this rule. I asked, "How can I obscure letterforms into 'acceptable'
imagery for this algorithm?"


This small act of rebellion is embodied in the 'Five Benefits of Starch' carousel ad—passing

the ratio test with flying colors.