EXODUS FIT | Visual Identity

Exodus translates to "THE ROAD OUT" in Greek. This translation speaks directly to the energy of this brand. Choosing to embark on a journey of health and wellness is one that requires patience, strength and wisdom and Exodus Fit aims to offer its clients just that.

The triangle is the strongest shape in nature and the perfect form for this logomark. And with a mark as clean as this, the color palette needed to feel just as chiseled.