EXODUS FIT | Visual Identity

Exodus translates to "THE ROAD OUT" in Greek. This translation speaks directly to the energy of this brand. Choosing to embark on a journey of health and wellness is one that requires patience, strength and wisdom and Exodus Fit aims to offer its clients just that.

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The triangle is the strongest shape in nature and the perfect form for this logomark. And with a mark as clean as this, the color palette needed to feel just as chiseled.